Category: Uncategorized

  • ErectorBot, Inc. – BlueZircon Extruder Prints with HDPE

    The newly released BlueZircon Extruder in action, processing HDPE plastic with its unique ceramic composite heated air duct. By fully encasing the extruder in superheated air, we’re able to achieve higher-than-average extrusion temperatures with greater control and consistency. The optimization of heat zones creates stable thermal conditions throughout the entire build process—unlocking a broader range…

  • BlueZircon: Ceramic Composite High-Temperature Extruder

    ErectorBot, Inc., in coordination with The Bolton Agency, its direct marketing and digital development arm, announces the release of the BlueZircon Extruder, a high-temperature, cost-efficient thermoplastic extrusion system purpose-built for large-format additive manufacturing environments. Engineered around a ceramic-composite thermal shell and a forced superheated air architecture, the BlueZircon extrusion system integrates ducted-fan, pellet-fed extrusion technology…

  • Built to Endure: Our 2025 Annual Review

    The Bolton Agency underwent monumental changes in 2025, beginning with a brand-new partnership with ErectorBot, Inc. in late January. This paradigm shift—moving away from the long-established and standardized retainer model, not only in our consulting business but across the industry as a whole—combined with the emergence of Artificial Intelligence, brought uncertainty but, more importantly, the…

  • The Power of the 80/20 Pareto Principle in Business

    In business, achieving optimal results with minimal resources is a key to success. One concept that exemplifies this is the Pareto Principle, often known as the 80/20 rule. It asserts that 80% of outcomes stem from 20% of efforts. Understanding and applying this principle can significantly improve efficiency, profitability, and decision-making. What is the 80/20…

  • Understanding Keyword Match Types for Google Ads: A Comprehensive Guide

    Aug 2  Written By Trevor McNaney In the ever-evolving world of digital marketing, Google Ads remains a powerhouse for businesses aiming to boost their online visibility and drive conversions. Within the realm of Google Ads, mastering keyword match types is crucial for optimizing ad performance and maximizing ROI. By understanding and effectively utilizing keyword match types,…

  • Decoding Success: Understanding Standard ROAS Values for Your Google Ads Campaign

    Jul 5  Written By Trevor McNaney Introduction Return on Advertising Spend (ROAS) is a critical metric in evaluating the effectiveness of your Google Ads campaign. But what constitutes a good ROAS value? In this blog post, we’ll delve into the world of ROAS, exploring standard values and providing insights to help you decipher whether your campaign…

  • Harnessing AI for Effective Testing and Optimization of Google Ads

    Jun 7  Written By Trevor McNaney The dawn of artificial intelligence (AI) has opened up new and innovative avenues for businesses. One such area where AI has been making a significant impact is online advertising, specifically, Google Ads. Google Ads is a popular online advertising platform where businesses pay to display brief advertisements, service offerings, product…

  • The Art of Generating and Selecting Keywords for Google Ads: A Comprehensive Guide

    May 3  Written By Trevor McNaney Introduction Creating a successful Google Ads campaign is a complex, yet rewarding endeavor. One of the most critical aspects of any campaign is choosing the right keywords, as they will ultimately determine how effectively your ads reach your target audience. In this blog post, we will delve into the art…

  • The Ultimate Guide to the Types of Campaigns Available on Google Ads

    Apr 5  Written By Trevor McNaney Introduction Google Ads is a powerful tool for digital marketers and businesses looking to boost their online presence and drive sales. With a plethora of campaign types to choose from, it’s essential to understand the available options to optimize your advertising efforts. This guide will walk you through the various…

  • Mastering Google Ads Audience Targeting

    Challenges in business are a given, but it’s our response to them that defines our trajectory. Looking beyond the immediate obstacle, there lies a realm of opportunity and learning.